Wealthy families are so desperate to find super nannies that they resort to “dirty tactics” and offer hefty salaries, a founder of a nanny agency has revealed.
Lucy Challenger, the founder of London-based premium nanny agency Polo and Tweed, told the Sunday Telegraph that a current shortage of nannies and au pairs after Brexit has seen wealthy families courting their friends’ nannies , showering them with gifts and promises of an extravagant lifestyle in the hope that they will get off the ship and care for their children instead.
Benefits include, but are not limited to, £ 70,000 in annual wages, regular spa treatments, luxury cars and overseas vacations – with a family even launching the allure of an all-expense Chelsea apartment paid in the agreement.
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Wealthy parents are giving nannies £ 70,000 salaries, gym memberships, cars and apartments with all expenses paid for due to childcare shortage (stock image)
Nannies are increasingly aware of their earning power, with some asking families to complete formal offers outlining the benefits they will receive in the course of their employment, including gym memberships, paid driving lessons and weekends in family vacation homes.
Challenger said parents who want to keep their nannies should give them generous pay raises as soon as possible to prevent them from being poached by someone else.
“I heard about a family who stole their friends’ nanny after seeing how good she was at a dinner with them. They subtly got their hands on his number and offered him a salary of £ 70,000 and a Range Rover as a signing bonus, ”said Challenger.
Some parents have reportedly arranged to meet up with their friends’ nannies to poach them as well, offering up to £ 25,000 in pay raises and cars.
A woman also wooed her friend’s nanny by becoming her shoulder to cry on.
Challenger said families should give their nannies a raise if they want to keep them.
Lucy Challenger, pictured, said parents who want to keep their nannies should give them raises
“You have to be a really nice person to work for – there has never been a better time to be a professional nanny,” she said.
The pandemic and Brexit have reduced the number of foreign nannies in the UK, many of whom are returning at home in early 2020, and stay there.
According to a study by Childcare.co.uk, there are now 20% fewer nannies looking for work in the UK than last year, while searches for nannies have increased by 30%.
Childcare founder Richard Conway said: ‘We see families launching incentives such as cars, regular spa treatments, and vacations abroad.
There have also been fewer au pairs available to work for the same family, as only European au pairs with pre-established status under the EU Settlement Program can now work in the UK after Brexit or a youth mobility visa. if they are from Australia and New Zealand.
This has led to bidding wars between families hoping to snatch an au pair, with 18-19 year olds with no childcare experience earning £ 350 a week, along with incentives such as memberships. a gym, retail vouchers and other perks.
Some parents also woo their children’s teachers by promising them more money for less work.
Nanny salaries have risen by 20% in the past year, according to Nannytax.co.uk, the most experienced now earning £ 100,000, according to Natasha Earl, director of the upscale Burlington Nannies agency (burlingtonnannies .com).
Nannytax.co.uk research found that nanny salaries have increased by 20% in the past year, and more experienced nannies can expect £ 100,000 a year.
Meanwhile, the average salary for a teacher in London is between £ 26,948 and £ 50,935.
However, Challenger noted that working for a wealthy family comes with its own challenges, including limited time off, rigid schedules and high expectations.
For these reasons, she predicts that a mass education-to-childcare exodus for the super rich is unlikely.
And while well-off parents can afford nanny prices, low-wage families struggle to find affordable child care.
A mother who works as a neurologist for the NHS said she was billed by nanny agencies and had to rely on students to babysit her children when she was at work.
She added that many NHS staff have had to cut their hours due to the cost of childcare at a time when the NHS is already understaffed.
However, the bidding war has also hit these college students, with an agency manager claiming to have witnessed fights between parents offering to double the pay of some nannies.