Kids, Meet Gary Poppins: New MALE-Only Nanny Agency Hits Parents
Original idea: longtime nanny John Brandon opened her own male-only nanny agency
A longtime “manny” has opened a male-only nanny agency and says he was overwhelmed by the positive response.
John Brandon, 27, of New York City, started out as a nanny while studying at college and then traveled the world with a number of “high profile” families.
Since launch NYC Mannies this year, he says he was inundated with requests and had to hire a fleet of staff to serve more than 50 clients.
‘We had no idea what to expect. We thought it was a great idea, but we didn’t know it would give so much. . attention, “he said DNAinfo.
His Manhattan-based company matches every man with a child based on their needs. For example, some are great footballers while others are multilingual.
Part-time mannies start at $ 15 an hour, while full-time caregivers cost up to $ 45,000 per year.
He said that before starting his business, people kept asking him where they could hire male babysitters.
Models have become increasingly popular in recent years, and famous moms like Madonna, Elle Macpherson, and Gwyneth Paltrow have hired them for characters resembling Mary Poppins.
Describing his business model, Mr. Brandon added, “We basically provide a big brother service with guys who are athletic, very energetic and can keep up with young children and plan activities.”
A satisfied client named Christine writes on the NYC Mannies website that her model acts as a male model for her two sons.
“I’m a busy single mom of two active boys. Living in New York can be tough for kids and I knew I needed help.
“I heard about NYC Mannies from a friend. Our new model changed our lives and became a member of our family. Boys are happier, healthier and more confident.
Trendsetter: Mr Brandon says his agency provides “big brother service with guys who are athletic, very energetic and can keep up with young children”
Mr Brandon said he now takes phone calls and emails from overseas.
“We are figuring out how to send au pairs abroad to families in other countries,” he revealed.
Each of its employees must be enrolled in college, over the age of 20, and enrolled in CPR training. They also undergo extensive background checks before being hired.
Mr Brandon, whose own father died at the age of 14, says the job can be “glamorous”. Over the years, he has rubbed shoulders with stars and traveled the world.
But for him, it is the mentoring and development aspect that has always appealed to him. He said that with the first children he cared for, he became their “mentor, friend and big brother”.
In addition to running his business, he continues to work for an Upper East Side celebrity family, which he is unable to identify due to a confidentiality agreement.