Idea For Tucson Nanny Agency Grows Into A Full-fledged Business | Tucson Business News

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Both companies will receive support from Startup Tucson, but only Trusting Connections will be considered in the national InnovateHER competition, designed to discover companies and products that improve the lives of women and their families.

Prather and Malkin hope their nanny agency will do just that.

Now co-founders of Trusting Connections, the friends go back a long way.

Until college, to be exact.

Best friends in high school, roommates in college and now business partners, the women have turned a college joke into a business with roughly $ 1 million in annual sales, Prather says. The National Association of Women Business Owners reports that about 4% of women-owned businesses generate as much or more in revenue.

“If you had asked me in college if that was what I would have done, I would have laughed at you,” says Malkin, 31.

While studying at the University of Arizona, Malkin and Prather acted as nannies to earn some money, but studied nutrition and political science, respectively.

Prather considered becoming a lawyer. Before starting college, Malkin thought she could go the doctor’s way. Malkin says she has been babysitting since the age of 12, and in a family of seven, she was the “second mom” to some of her younger siblings.


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