Disney’s platforms, including Disney+, Hulu and Star, are now present on six continents. WarnerMedia’s
But the approach is not unique.
Netflix spent years forging ties with local creators around the world before landing hits like South Korean show “Squid Game” and French series “Lupin.”
Learn more about why Netflix’s strong international TV strategy far outpaces its rivals.
HBO Max, which expanded into Latin America and Europe last year, is also leaning into local language programming and accelerating the development of unscripted programming in places like Europe.
Learn more about HBO Max’s European expansion.
Content is king, as they say. But that’s not the only differentiator for global streamers.
In the Middle East, local streamer StarzPlay increased its market share by adapting its payment strategy to consumers who do not have a credit card. Its payment strategy includes partnerships with 26 regional telecoms; monthly, weekly and daily subscription plans that vary by country; and options like micro-fees.
Learn more about how StarzPlay’s payment strategy helped it gain market share in the Middle East and North Africa
As competition intensifies, Netflix and StarzPlay companies will need to be more creative in how they leverage partnerships to grow overall streaming TV audiences around the world.
Here’s a list of our recent coverage of how streaming is disrupting the global TV industry:
The impact of streaming on global television:
On business strategies:
On organizational structures:
On direction :
On mergers and acquisitions:
On the growth of the industry:
On the ad-supported video: