New York teenager Noa Mintz spent part of her summer three years ago planning her ideas for a nanny agency. Three years later, the 15-year-old became so busy with her business and school that she had to hire a CEO to run her. Now she is ready to make millions.
Mintz told the New York Post that she came up with the idea for the agency after she and her siblings were always matched with mediocre babysitters. She decided she could start matching families with caregivers, first for her own family and then for her parents’ friends.
“For what you pay, your kids should be more stimulated,” Mintz said. “When I was 7, I used to say to my mom, ‘You gotta get more for your money.’ It would drive me crazy!
Mintz quickly started her own agency, hiring nannies by networking with people she knew. The teenager said her goal was to bring in “engaged nannies who don’t sit on the side of the playgrounds on their phones.” As his network and clientele grew, the news began to spread.
“I had used an agency before,” said orthodontist Eric Gibbs, “and someone said, ‘You have to try this girl,’ who was 13 at the time. And I was like, ‘No, really?’ “
Mintz hired her father to help her legally start a business, called Nannies by Noa, and now she charges 15% of a nanny’s gross salary, which ranges between $ 50,000 and $ 80,000. Customers are charged $ 5 per hour for babysitters.
Mintz’s business quickly grew to a workforce of 25 full-time nannies and 50 babysitters, and started making around $ 375,000 per year. Mintz, however, will not confirm the number.
“Because we are a private company,” she said, “we cannot disclose our financial data. Mintz does not receive a salary “for now”, but maybe at some point in the future.
“Noa interviewed me on the phone,” said veteran nanny Dahlia Weinstein, 37. “I didn’t know she was a child. I was intimidated, she speaks so well.”
In July, Mintz hired 26-year-old Allison Johnson to take over as CEO, saying she couldn’t handle the “excruciating hours” and “hundreds of emails” while going to school.
“It was a bit of a challenge at first,” Johnson said of working with his young boss. “She was 14 years old! (But) I’m a feminist, and I really support women who do things for themselves and who make their visions known. We are in touch every day – phone and email. She will call me back during the study room. It cannot be extinguished.
Mintz’s mother, Meredith Berkman, said her daughter has always been business savvy.
“Noa is a born serial entrepreneur – from the age of 6 or 7 she was always trying to start these mini-businesses,” she said. “She would contact my friend and ask to be a consultant for birthday parties. There are kids whose lives are absorbed by tennis or acting – but this is his baby, his startup. It is not a hobby for her. This is not a lemonade stand.
Mintz said that since she started high school, clients trust her more and judge her less for her age.
“It’s crazy to look back and see that I’ve given people work,” she said. “It’s amazing to see what I’m capable of.
Telling people that I’m in high school now is more reassuring, I think, than saying I’m a college student, “she added.” What sane mom would trust someone so young? I always say, ‘Don’t let my age get in your way.’ “
Sources: NY Post, News.com.au / Photo credit: Screenshot via WGAL News 8, Anne Wermiel / NY Post